Toyota
From sports cars to sport utility vehicles — at Saatchi & Saatchi Los Angeles I developed concepts, activations, and copy for the world’s largest automakers’ elite lineup of cars.
2025 Corolla FX
To capture the youthful energy of this fan-favorite model we developed creative that highlights vibrant aesthetic updates while speaking directly to a generation of newcomers in a fresh way. Marrying Corolla FX’s on-the-go feeling with the fun, free flowing vibe associated with skate culture.
Main Landing Page
Branded Activation
Activations
Going beyond the webpage, we also created a set of branded activations to support 2025 Corolla FX and build excitment among our younger audience. Including skate-decks featuring exclusive, original designs by artist Lori D., as well as a limited collection of Corolla FX themed skate accessories .
Decked Out
A one of a kind skate deck including custom Corolla FX satin black-finished style skateboard wheels.
Skate Crate
Limited edition boxes featuring Corolla FX art on the outside and Corolla themed skate accessories inside.
2025 4Runner
Re-introducing Toyota’s dominate and iconic off-roader to a new audience while staying true to the models multi generational legacy.
Upcoming Vehicle Page
Feature Descriptions
We leveraged assets from the campaign video “Into the Wild”, further emphasizing 4Runner’s adventurous and untamed appeal.
